10 Weeks pregnant or have children under the age of four? You could qualify if you’re on benefits, or if you’re pregnant and under 18 please see eligibility criteria under related links. If you’re eligible, you’ll be sent a Healthy Start card with money on it that you can use in some UK shops. We’ll add your benefit onto this card every 4 weeks. You can use your card to buy: plain liquid cow’s milk fresh, frozen, and tinned fruit and vegetables fresh, dried, and tinned pulses infant formula milk based on cow’s milk You can also use your card to collect: Healthy Start vitamins – these support you during pregnancy and breastfeeding vitamin drops for babies and young children – these are suitable from birth to 4 years old You can use your card in most places that sell milk, infant formula, fruit, and vegetables. This includes: supermarkets convenience stores grocery stores drug stores and pharmacies markets dairy products stores news dealers and newsstands freezer and locker meat provisioners (such as butcher shops) petrol stations They must display a Mastercard® logo. For more information contact your health visitor, midwife, practice nurse, to check if you qualify visit the website or call the Helpline. Vitamins Vitamins Questions Answered Frequently asked questions (FAQs) Eligibility and applying. How to apply Service/Activity is Free We're sorry but <%= htmlWebpackPlugin.options.title %> doesn't work properly without JavaScript enabled. Please enable it to continue.